1x.2 The good consumer

In this unit we are discussing adverts, consumer society and the art of persuasion in general. Watch the following video and take notes about what you hear on these ideas.

advertisers - catchy slogans - (to) ban - consumer society

(to) be bombarded by brands and ads - slaves to fashion

1. Which of the terms above is not referred to on the video?
2. How are the other terms connected with what you hear on the video? Explain in your own words.

Discuss and analyse the video:

1. How are the actors presented / described on the video?
2. Do you think this description matches today's consumer society? Why (not)?
3. In your opinion, are the actors on the video "good consumers"? Explain.
4. What do you think the ultimate aim of the video is?
5. What strategies do the authors resort to in order to achieve this aim? Think about all of the elements you can see, read and hear.